Kid Cudi and Star Trek Unite for "Boldly Be" Collaboration

Kid Cudi and STAR TREK may be the chocolate and peanut butter of the entertainment world. Images: Paramount.

SEPTEMBER 18, 2023 - While most people might not automatically think of Scott Mescudi when you mention Star Trek, the artist better known as Kid Cudi is a huge fan and is about to embark on a collaboration with the sci-fi franchise.

As reported on StarTrek.com, this Star Trek-themed collaboration promises to capture the essence of exploration, inclusivity, and hope. This partnership marks the launch of Star Trek's all-new "Boldly Be" campaign.

The collaboration between Kid Cudi and Star Trek is set to include an array of creative elements, showcasing Mescudi's distinct musical perspective inspired by the Star Trek universe, an interactive gaming component, and a bold fashion collaboration set to debut this October. While some details remain shrouded in mystery, fans can anticipate further announcements in the coming weeks.

For Kid Cudi, this collaboration is a personal journey, one that harks back to his childhood experiences. "I grew up watching Star Trek with my dad who is single-handedly responsible for turning me into a fan," said Mescudi. "The most important thing to me is to be as authentic as possible. Star Trek's mission has always been about having a hopeful future, and when I was first approached about this project, it was the perfect marriage of all the things I believe in – being brave and a hero by doing what's right and fighting for freedom. I can't wait to share my love of this incredible franchise with the world."

The "Boldly Be" campaign draws its inspiration from Star Trek's long-standing ethos of IDIC, or "Infinite Diversity in Infinite Combinations." This philosophy, rooted in Vulcan culture, highlights the power of embracing diversity and recognizing that the vast array of variables in the universe creates truth, beauty, and strength.

Following Kid Cudi's kickoff of "Boldly Be," fans across the globe are invited to participate in the celebration by sharing their own boldest moments, contributing to collaborative storytelling, and creating visuals that embody the enduring message of Star Trek—hope, authenticity, and discovery.

This partnership between Kid Cudi and Star Trek is set to bridge the worlds of music, gaming, fashion, and storytelling, creating a unique opportunity for fans to immerse themselves in the Star Trek universe while embracing the core values it has championed for decades.