The premiere of Star Trek: Picard in London last Wednesday was marked with a novel event, as a London Underground station was transformed...into Picardilly Circus. Normally known as “Piccadilly Circus”, the central London Tube station displayed special signage with the new name on Wednesday the 15th and Thursday the 16th of January. The station even replaced some of its normal announcements with special ones advising customers to "take care when using stairs, escalators or transporters" while travelling through the station.

Julie Dixon, Head of Customer Information, Design and Partnerships at Transport for London (TfL) said of the event, “We're thrilled to partner with Amazon Prime Video to create this exciting takeover of one of London's most well-known Underground stations to celebrate the launch of Star Trek: Picard. The Star Trek franchise is a global sensation and we're excited to mark this next chapter in a creative and engaging way that connects with tens of thousands of people. We hope that the out of this world activity has brought a bit of unexpected fun to our customers and that they boldly go on their commute, young or old.”