ViacomCBS CEO Bakish hopes to attract younger audiences with CBS All Access “super service” transformation

ViacomCBS and its suite of brands

ViacomCBS CEO Bob Bakish has laid out plans to transform CBS All Access over the next year. According to a piece from The Hollywood Reporter, Bakish was speaking on a webcast during the Credit Suisse Annual Virtual Communications Conference, when he said, “The second part of our strategy is to transform All Access into a super service.”

Back in May, during the ViacomCBS Q1 results call, Bakish revealed that CBS All Access would be undergoing changes, including a visual overhaul this summer, and a large volume of new content from CBS’s sister companies under the new ViacomCBS banner. Content from brands such as Nickelodeon, MTV, BET, Comedy Central and even Paramount Pictures has already started appearing on the CBS All Access service, and now Bakish says we can expect a lot more yet.

ViacomCBS intends to add 15,000 hours of streaming video to CBS All Access, on top of the 15,000 hours of content that are already available. He explained that part of the aim of integrating the new brands is to attract new, younger audiences. He said, "We have a good position in the older segment with the current All Access product, but this really brings a lot of young audience to the table."

Bakish failed to give an updated timeline on any of the new content or promised CBS All Access rebranding. For now, you’ll just have to make do with plain old, boring old CBS All Access, which, by the way has EVERY episode of Star Trek ever aired on television ever, streaming now.